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She PREFERS

She PREFERS Platinum

Research tells us that "she PREFERS platinum" for her bridal jewelry.  If you remember that, then you'll remember the 7 Power Qualities of platinum that appeal to most customers. When conveying why platinum is the preferred metal for engagement rings and wedding bands to the consumer, remember to always use these features in Value Statements:

P - Platinum jewelry is more PURE

R - Platinum is 30 times more RARE than gold

E - Platinum is ENDURING

F - Platinum FEELS SIGNIFICANT

E - Platinum elicits a positive EMOTIONAL response

R - Platinum is a REAL WHITE metal

S - Platinum holds diamonds most SECURELY


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