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About Platinum

The purchasing of bridal jewelry is a very unique and special experience. It is important for each sales associate to understand platinum's qualities which makes it the best metal choice for the store's customers. The information in this section oulines the history, qualities, and benefits of platinum.

Naturally White Color that Doesn’t Fade or Change Color

Platinum, a naturally white metal, will never fade or change color. White gold will yellow over time, requiring its rhodium plating to be replaced every 12-18 months to maintain a white appearance. The optimal setting for diamonds is platinum, a naturally white metal that won’t ever reflect color into the diamond. Platinum enhances the brilliance of diamonds and other gemstones.

90 to 95% Pure

Typically 95% pure, platinum is one of the purest precious metals. White gold, which is either 58% or 75% yellow gold, is mixed with non-precious metals such as nickel, and then rhodium plated to give it a white appearance. Platinum’s purity makes it naturally hypoallergenic and ideal for those with sensitive skin.

Durable Enough for Everyday Wear

A platinum engagement ring and wedding band is everlasting, perfect for a lifetime of everyday wear. Platinum’s density makes platinum highly durable, so it doesn’t wear away over time. White gold loses little slivers of metal with every scratch, requiring many rings to be reinforced or reshanked to replace metal that has worn away.

Holds Diamonds Securely

Platinum’s strength and durability makes it the most secure setting for diamonds and precious gemstones. Platinum prongs offer better protection for diamonds, which is why the world’s most significant diamonds, from the Hope Diamond to the 60-Carat Taylor-Burton Diamond, are all set in platinum.


© Platinum Guild International 2012 – All rights reserved